Exactly how we measure — and what every number means.

AI answers change from one run to the next, so we never give you a fake “rank.” We measure how often AI recommends you across real customer questions, and we show our work. Here's the whole method, in plain English.

What a “check” is

A check is one real customer question asked to one AI assistant. We ask the kinds of questions your customers actually type — “best service company near me,” “who should I hire near me” — across the AI assistants people use: ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok, Copilot, Google AI Overviews, and Google AI Mode. Higher plans check more of them, so each plan has its own honest count:

• Watch: 4 questions × 5 AI assistants = 20 checks a week.
• Guided Fix: 8 questions × 7 AI search surfaces = 56 checks a week (adds Claude and DeepSeek).
• Done-With-You: 8 questions × 9 AI assistants = 72 checks a week (all 9 — adds Grok and Google AI Mode).
• Done-For-You: 8 questions × 9 AI assistants = 72 checks a week (all 9), with our team running everything for you.
• Your free scan is a smaller check — enough to show the problem, not the full picture.

Coming soon: Meta AI and Amazon Rufus — not checked yet. We'll add them to your count the moment they're live.

The words we use — four different things

We never blend these into one vanity score. Each means something specific:

• Recommended — AI actively told the customer to pick you. This is the number that matters most.
• Mentioned — AI named you, but didn't actually recommend you.
• Cited — AI used your website as a source for its answer.
• Fact accuracy — whether AI got your details right (hours, services, area) or stated something wrong.

How we count

• Planned — your number is out of the full count your plan runs (20 for Watch). We don't quietly shrink it.
• Unavailable — if an AI doesn't answer (an outage or timeout), we count that check as “did not appear” rather than dropping it — a conservative choice that never inflates your result. We always show how many actually completed.
• So “recommended in 6 of 20 checks” means: across the 20 checks your plan ran, AI recommended you in 6.

We never call this a “rank.” Research shows AI ordering is close to random between runs — a number like “you're #3 in AI” would be made up. Frequency is the honest signal.

Confidence

More checks, repeated over more days, mean more confidence. We label it in plain words — Low / Medium / High — and tell you how many checks it's based on. We never show a fake-precise percentage like “73.4% confidence.” A single week is a snapshot; confidence grows as we re-check over several weeks.

What we don't do

• No guarantees — no honest tool can promise what an AI will say, because AI answers change over time.
• No invented numbers, no fake badges, no fake reviews.
• We never change your site without your approval — you approve every change before we make it.